Summary of Qualifications

• 18+ years of visual and digital design experience for world-class editorial and art brands. 
• Led award winning design and UX teams; Developed and streamlined workflow while cultivating strong relationships between departments.
• Portfolio link includes product design and art direction, responsive digital design, advertising, branding, ideation and large-scale presentations.
• Work that evolves a brand, increases usability and improves online response.
• Expert knowledge of graphic design, typography, user experience, information architecture, user interface patterns and industry trends.

Professional Experience

IBM  
Product Design Lead in AI //  June 2018–December 2024
• Lead team of designers to implement elegant and scalable design solutions on global products.
• Strong presentation and communication skills, from design reviews to 200+ meetings.
• Drive effort to execute the Carbon Design System and AI integrations on high-visibility projects.
• Make product decisions informed by business goals, user testing, customer feedback, metrics and development effort, resulting in 130% adoption rate during past year.
• Communicate cross-functionally and cultivate strong relationships.
• Guide, influence and empower others to deliver design work of elevated quality and ensure use of standard agile practices: E.g. acceptance criteria, Figma file structure, QA and naming conventions.

TIME INC.
Digital Design Consultant //  New York, NY December 2016–September 2017
• Add immense impact, designing and implementing one design system across Time Inc. brands: E.g. Time, Food & Wine, Essence, Fortune, InStyle, Travel + Leisure, Real Simple, etc.
• Develop original design system to improve user experience, increase efficiency, secure web standards and deliver faster, cleaner pages.
• Implement layouts with Atomic Design methodology to future-proof sites by promoting consistency and scalability. Deliver visual design specifications, UX documentation and QA code.

SOULCYCLE
Director of Design and User Experience //  New York, NY January 2016–October 2016
• Direct the design and user experience of the digital SoulCycle brand.
• Deliver, review and critique the product team to ensure effective solutions, visual styling, consistent and appropriate use of voice and tone.
• Some projects include: ecommerce redesign, SoulCycle booking app, registration flow for marketing campaigns and user facing data visualization of customer behavior.
• Develop an iterative workflow to promote collaboration and increase efficiency.

BON APPÉTIT MAGAZINE
Digital Art Director //  New York, NY February 2014–January 2016
• Define and lead the user experience and digital design direction of Bon Appétit.
• Responsible for bringing the Bon Appétit voice to life in redesign and ensuring brand consistency across all online communications.
• Build team, manage projects and define goals for Designers and external creative resources.
• Create and develop new products by assessing market competition, weighing strategic and business goals, performing user testing and evaluating analytics.
• Site awarded 2 silver SPDs as Best Redesign and Website of the Year for 2015.

NEW YORK MAGAZINE
Senior Interaction Designer  //  New York, NY 2011–February 2014
• Conceive and execute complete redesign of New York’s digital fashion destination, The Cut.
• Develop the branding, visual tone, look and feel of The Cut, subsequently winning an SPD Gold Metal in Web Design with 179% increase in views.
• Redesign the homepage of New York’s entertainment vertical, Vulture.com.
• Present ideas and collaborate cross-functionally with Product Owners, Engineers and Editors to create successful design strategies and solutions in an agile environment.
• Design and develop cutting-edge features using data-driven insights and analytics.

CHRISTIE'S
Senior Web Designer  //  New York, NY 2006–2011
• Determine the design and visual presentation of Christies.com. Approve all design materials.
• Improve and innovate on visual content and usability as part of site redesign and business strategy.
• Team initiatives result in 70% increase of online response.
• Manage a team of producers and freelance designers to complete workflow.
• Develop new web experiences from conception to completion, some examples include: Christie’s homepage redesign, dynamic interface for slideshow view, blog for Yves Saint Laurent sale, subsite for the Elizabeth Taylor Sale and Christie’s iPhone app.

MIDNIGHT KITCHEN MEDIA
Partner  //  Brooklyn, NY 2005–2007
• Developed design collective and multi-media event planning team.
• Created strategy and vision to evolve brands by assessing client values, history and business goals.
• Designed and created websites, print material, album covers, logos and textile illustrations.
• Clients included: Le Tigre USA, charity: water, Duffy fashion line, JLM Public Relations representing Russell Simmons, Ray Gehring Jazz Trio, Business Outreach Center.

BLUESKY STUDIOS
Design and Layout Production Assistant  //  White Plains, NY 2004–2006
• Assistant managed the Design and Layout Departments on animated feature films: Ice Age 2, Robots and Horton Hears a Who.
• Created schedule, liased between departments and managed workflow.