Alicia Brooks Design

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<strong>TIME INC. REDESIGN</strong>

TIME INC. REDESIGN

• Collaborate on large-scale responsive web redesign for Real Simple, Time, Food & Wine, Essence, Fortune, InStyle, MyRecipes, Cooking Light, Southern Living, Sunset, Travel + Leisure, Money, Health. 
• Communicate with Visual Designers, UX Designers, Product Managers, Developers and Editors in order to form design strategies that achieve user’s needs, business and advertising goals.
• Deliver visual design specifications, UX documentation and work with Front-End Developers on code for quality assurance.
• Create a living Design System that documents UX/UI decisions in order to provide a stable code base, insure web standards and deliver faster, cleaner pages.
• Implement layouts with Atomic Design methodology to future-proof sites by promoting consistency and scalability. 

BA_HPSmallImage.jpg
BA_MedalsSmall2.jpg
<strong>BON APPÉTIT MAGAZINE  </strong>

BON APPÉTIT MAGAZINE  

Digital Art Director
• Define and lead the user experience and digital design direction of Bon Appétit.
• Responsible for bringing the Bon Appétit voice to life in redesign and ensuring brand consistency across all online communications.
• Build team, manage projects and define goals for Designers and external creative resources.
• Create and develop new products by assessing market competition, weighing strategic and business goals, performing user testing and evaluating analytics.
• Site awarded 2 silver SPDs as Best Redesign and Website of the Year for 2015.

<strong>BON APPÉTIT MAGAZINE</strong>  

BON APPÉTIT MAGAZINE  

Digital Art Director
• Define and lead the user experience and digital design direction of Bon Appétit.
• Responsible for bringing the Bon Appétit voice to life in redesign and ensuring brand consistency across all online communications.
• Build team, manage projects and define goals for Designers and external creative resources.
• Create and develop new products by assessing market competition, weighing strategic and business goals, performing user testing and evaluating analytics.
• Site awarded 2 silver SPDs as Best Redesign and Website of the Year for 2015.

TheCut.jpg
<strong>NEW YORK MAGAZINE</strong>

NEW YORK MAGAZINE

Senior Interaction Designer
• Redesign of New York's digital fashion destination, The Cut. The Cut was expanded from a blog into a fully responsive online fashion magazine. 
• Worked with the Creative Director to develop the branding, look and feel of The Cut.
• Awarded SPD Gold Metal in Web Design.
• Increased views to the site by 179%. 
• The Cut was designed responsively across mobile, tablet and desktop, creating an optimal viewing experience for all devices with a minimum of resizing, panning and scrolling.

<strong>NEW YORK MAGAZINE</strong>

NEW YORK MAGAZINE

Senior Interaction Designer
-Redesign of New York’s digital fashion destination, The Cut. The Cut was expanded from a blog into a fully responsive online fashion magazine.
-Worked with the Creative Director to develop the branding, look and feel of The Cut.
-Awarded SPD Gold Metal in Web Design. 
-Increased views to the site by 179%. 
-The Cut was designed responsively across mobile, tablet and desktop, creating an optimal viewing experience for all devices with a minimum of resizing, panning and scrolling.

<strong>NEW YORK MAGAZINE</strong>

NEW YORK MAGAZINE

Senior Interaction Designer
-Redesign of New York’s digital fashion destination, The Cut. The Cut was expanded from a blog into a fully responsive online fashion magazine.
-Worked with the Creative Director to develop the branding, look and feel of The Cut.
-Awarded SPD Gold Metal in Web Design. 
-Increased views to the site by 179%. 
-The Cut was designed responsively across mobile, tablet and desktop, creating an optimal viewing experience for all devices with a minimum of resizing, panning and scrolling.

<strong>NEW YORK MAGAZINE</strong>

NEW YORK MAGAZINE

Senior Interaction Designer  

• Graphic design for visual components of top stories on the nymag.com homepage.
• Present ideas and collaborate with photo department, user experience designers, product owners, engineers and editors to create successful design strategies and solutions.
• Define and develop innovative new features utilizing web trends, analytics and best practices.
• Handle multiple daily projects for the magazine in a fast-paced, agile environment. 
• Troubleshoot design issues in HTML and CSS.

<strong>NEW YORK MAGAZINE</strong>

NEW YORK MAGAZINE

Senior Interaction Designer  

• Graphic design for visual components of top stories on the nymag.com homepage.
• Present ideas and collaborate with photo department, user experience designers, product owners, engineers and editors to create successful design strategies and solutions.
• Define and develop innovative new features utilizing web trends, analytics and best practices.
• Handle multiple daily projects for the magazine in a fast-paced, agile environment. 
• Troubleshoot design issues in HTML and CSS.

VultureName.jpg
<strong>VULTURE for NEW YORK MAGAZINE</strong>

VULTURE for NEW YORK MAGAZINE

Senior Interaction Designer
• Experiments for a redesign of the homepage of New York’s entertainment vertical, Vulture.com.
• Communicate with Visual Designers, UX Designers, Product Managers, Developers and Editors in order to form design strategies that achieve user’s needs, business and advertising goals.
• Deliver visual design specifications, UX documentation and work with Front-End Developers on code for quality assurance.

<strong>NEW YORK MAGAZINE</strong>

NEW YORK MAGAZINE

Senior Interaction Designer  

The Cut’s slideshow view was developed mobile-first and tailored to work responsively across all interfaces. 

TimeIncTitle.jpg
<strong>TIME INC. REDESIGN<strong>

TIME INC. REDESIGN

• Collaborate on large-scale responsive web redesign for Real Simple, Time, Food & Wine, Essence, Fortune, InStyle, MyRecipes, Cooking Light, Southern Living, Sunset, Travel + Leisure, Money, Health. 
• Communicate with Visual Designers, UX Designers, Product Managers, Developers and Editors in order to form design strategies that achieve user’s needs, business and advertising goals.
• Deliver visual design specifications, UX documentation and work with Front-End Developers on code for quality assurance.
• Create a living Design System that documents UX/UI decisions in order to provide a stable code base, insure web standards and deliver faster, cleaner pages.
• Implement layouts with Atomic Design methodology to future-proof sites by promoting consistency and scalability. 

ChristiesTitle.jpg
<strong>CHRISTIE&rsquo;S AUCTION HOUSE </strong>

CHRISTIE’S AUCTION HOUSE

Senior Web Designer

• Determined the design and visual presentation of Christies.com. 
• Developed website for the Elizabeth Taylor Sale at Christie’s, one of the most highly-anticipated sales in auction history. The site showcased Elizabeth Taylor’s personal collection of jewelry, haute couture and memorabilia, along with video, catalogue purchase and filmography. 
• This historic event set a world record for the most valuable sale of jewelry in auction history, fetching over $156.8 million, also marking the company’s first-ever Online-Only sale. 

<strong>CHRISTIE&rsquo;S AUCTION HOUSE</strong>

CHRISTIE’S AUCTION HOUSE

Senior Web Designer

• Determined the design and visual presentation of Christies.com. 
• Developed website for the Elizabeth Taylor Sale at Christie’s, one of the most highly-anticipated sales in auction history. The site showcased Elizabeth Taylor’s personal collection of jewelry, haute couture and memorabilia, along with video, catalogue purchase and filmography. 
• This historic event set a world record for the most valuable sale of jewelry in auction history, fetching over $156.8 million, also marking the company’s first-ever Online-Only sale. 

<strong>CHRISTIE&rsquo;S AUCTION HOUSE </strong>

CHRISTIE’S AUCTION HOUSE

Senior Web Designer
• Determined the design and visual presentation of Christies.com. 
• Created original designs for the UK’s first art fair devoted exclusively to Contemporary Art in editions. Multiplied showcased the newest names alongside the biggest beasts in the contemporary jungle with leading galleries, public institutions and pop-up spaces from around the globe. 

<strong>CHRISTIE&rsquo;S AUCTION HOUSE </strong>

CHRISTIE’S AUCTION HOUSE

Senior Web Designer
• Determined the design and visual presentation of Christies.com. 
• Created original designs for the UK’s first art fair devoted exclusively to Contemporary Art in editions. Multiplied showcased the newest names alongside the biggest beasts in the contemporary jungle with leading galleries, public institutions and pop-up spaces from around the globe. 

<strong>CHRISTIE&rsquo;S AUCTION HOUSE </strong>

CHRISTIE’S AUCTION HOUSE

Senior Web Designer
• Designs and identity for Christie’s email campaigns. Targeted emails were used to advertise and inform clients about new lots and sales.
• Managed a team of producers and freelance designers to complete workflow.

• Determined the design and visual presentation of Christies.com. 

<strong>CHRISTIE&rsquo;S AUCTION HOUSE HOMEPAGE REDESIGN</strong>

CHRISTIE’S AUCTION HOUSE HOMEPAGE REDESIGN

Senior Web Designer

• Spearheaded redesign of homepage in order to reflect a more contemporary aesthetic that focuses the consumer’s attention on Christie’s top sales. Other goals were to provide easy access for registrants to view the live saleroom, expose clear calls to action for potential consignors and balance International business alongside the transactional needs of Regional business.
• Improved and innovated on visual content and usability of selling experience as part of site redesign and business strategy.
• Team initiatives resulted in 70% increase of online response.

OtherProjects.jpg
<strong>CHARITY: WATER </strong>

CHARITY: WATER

Poster for September Campaign

• Designed a limited run poster for charity: water’s September Campaign. This campaign focused on raising money for the some of the most marginalized communities of India.

 

<strong>LOVE ON LITHIUM</strong>

LOVE ON LITHIUM

Book Cover

• Developed an audiobook cover for Love on Lithium, a memoir about relationships and mental illness, written by Taylor Beck. Available on Amazon and Audible.

<strong>BEDFORD + BOWERY LOGO for NYU JOURNALISM SCHOOL</strong>

BEDFORD + BOWERY LOGO for NYU JOURNALISM SCHOOL

• Designed a logo, brand identity and blog for New York University’s Journalism students. The blog documented events and happenings around New York City, Brooklyn and beyond. 

<strong>YOGA STUDIO IDENTITY</strong>

YOGA STUDIO IDENTITY

Brooklyn Yoga Studio Logo Explorations

• Created new logo strategy and vision with owners to evolve brand by assessing client values, history and business goals.

<strong>NEW YORK MAGAZINE</strong>

NEW YORK MAGAZINE

Senior Interaction Designer  

The Cut’s slideshow view was developed mobile-first and tailored to work responsively across all interfaces. These wireframes for the slideshow mobile layout, detail 3 options with a range of possibilities and locations for the user interface elements, graphics and navigational systems. Pros and cons are documented and were presented verbally. This discussion focused on functionality, heirarchy of content and ergonomic factors like hand position, range of motion and touch target size.

<strong>DUFFY FASHION REDESIGN</strong>

DUFFY FASHION REDESIGN

Spring Line Redesign

• Redesign of the DUFFY website to launch their 2010 Spring Collection sold in Barney's, Bloomingdales, Net-a-porter, Neiman Marcus, Saks Fifth Avenue, Shopbop etc.
• New York-based luxury knitwear label, DUFFY, is known for its sophisticated cashmere and merino wool knits in a subtle palette of stone, anthracite and black.
• Worked with the Creative Director of the fashion line to translate the brand’s minimalist elegance and modern silhouettes onto the screen.
• Site displays previous collections, philosophy, press and showroom locations.

<strong>DUFFY FASHION REDESIGN</strong>

DUFFY FASHION REDESIGN

Spring Line Redesign

• Redesign of the DUFFY website to launch their 2010 Spring Collection sold in Barney's, Bloomingdales, Net-a-porter, Neiman Marcus, Saks Fifth Avenue, Shopbop etc.

• New York-based luxury knitwear label, DUFFY, is known for its sophisticated cashmere and merino wool knits in a subtle palette of stone, anthracite and black.

• Worked with the Creative Director of the fashion line to translate the brand’s minimalist elegance and modern silhouettes onto the screen. 

• Site displays previous collections, philosophy, press and showroom locations.

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131 Previous Next
<strong>TIME INC. REDESIGN</strong>
BA_HPSmallImage.jpg
BA_MedalsSmall2.jpg
<strong>BON APPÉTIT MAGAZINE  </strong>
<strong>BON APPÉTIT MAGAZINE</strong>  
TheCut.jpg
<strong>NEW YORK MAGAZINE</strong>
<strong>NEW YORK MAGAZINE</strong>
<strong>NEW YORK MAGAZINE</strong>
<strong>NEW YORK MAGAZINE</strong>
<strong>NEW YORK MAGAZINE</strong>
VultureName.jpg
<strong>VULTURE for NEW YORK MAGAZINE</strong>
<strong>NEW YORK MAGAZINE</strong>
TimeIncTitle.jpg
<strong>TIME INC. REDESIGN<strong>
ChristiesTitle.jpg
<strong>CHRISTIE&rsquo;S AUCTION HOUSE </strong>
<strong>CHRISTIE&rsquo;S AUCTION HOUSE</strong>
<strong>CHRISTIE&rsquo;S AUCTION HOUSE </strong>
<strong>CHRISTIE&rsquo;S AUCTION HOUSE </strong>
<strong>CHRISTIE&rsquo;S AUCTION HOUSE </strong>
<strong>CHRISTIE&rsquo;S AUCTION HOUSE HOMEPAGE REDESIGN</strong>
OtherProjects.jpg
<strong>CHARITY: WATER </strong>
<strong>LOVE ON LITHIUM</strong>
<strong>BEDFORD + BOWERY LOGO for NYU JOURNALISM SCHOOL</strong>
<strong>YOGA STUDIO IDENTITY</strong>
<strong>NEW YORK MAGAZINE</strong>
<strong>DUFFY FASHION REDESIGN</strong>
<strong>DUFFY FASHION REDESIGN</strong>
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